Итоги голосования для комментария:
Dmitry Gerasimov
и вообще формализовали процедуру:

«A new god (his priest or priests, that is) will begin at the Marsh Gate and more or less slowly work his way up the Street of the Gods, renting a temple or preempting a few yards of cobbled pavement here and there, until he has found his proper level. A very few win their way to the region adjoining the Citadel and join the aristocracy of the gods in Lankhmar. […] Far more godlets, it can justly be said, play a one-night-stand near the Marsh Gate and abruptly disappear, perhaps to seek cities where the audiences are less critical. The majority work their way about halfway up the Street of the Gods and then slowly work their way down again, resisting bitterly every inch and yard, until they once more reach the Marsh Gate and vanish forever from Lankhmar and the memories of men.»
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