•  Draw maps, leave blanks
•  Address the characters, not the players
•  Embrace the fantastic
•  Make a move that follows
•  Never speak the name of your move
•  Give every monster life
•  Name every person
•  Ask questions and use the answers
•  Be a fan of the characters
•  Think dangerous
•  Begin and end with the fiction
•  Think offscreen, too

•  Don't be a dick
•  Be a good GM